Developing and managing a brand in today's business environment of great socio-economic turbulence is critical to the success of most organisations. However, the management tools for developing and implementing brand strategies largely reside in marketing thinking and advertising methodologies that were developed in the last century. These methodologies are struggling to cope with the demands of brand strategy in today’s frenetic business environment. Building on the acclaimed Integrated Brand Strategy workshop, the Brand Strategy Masterclass introduces delegates to the new management thinking required to develop and grow brands in the volatile socio-economic environment of today and tomorrow. Recognising that brands are no longer the exclusive domain of the marketing department, and that their communication extends beyond the advertising agency, the Brand Strategy Masterclass takes a holistic approach to branding, drawing from multiple management, socio-economic and technology disciplines to provide an integrated approach to brand strategy and management.

Who should attend: • Chief executive & operating officers • Chief brand officers • Chief marketing officers/marketing directors • Corporate strategists • Business development managers/strategists • Brand strategists/brand managers • Marketing managers • Digital and new media strategists • Creative agency account managers/account planners • PR account managers/PR strategists • Market researchers • Investment analysts and portfolio managers.

For more information please contact:

Name: Magdeline Matlatse
Telephone: +27 (0) 11 880 8540
Email: magdeline@knowres.co.za

Word-of-Mouth has always been the best form of advertising from before brands even existed. Yet, until recently, this powerful marketing force has not been a focus area for marketers. In South Africa up to 90% of all Word-of-Mouth is conveyed off-line and face-to-face. The programme has been developed to provide both a theoretical and practical view of how you can become a Word-of-Mouth Marketing expert. • An introduction and background to Word-of-Mouth Marketing (WoMM); • Word-of-Mouth marketing issues including the Do's and Don’ts (ethics, disclosure, payment); • A framework to develop your Word-of-Mouth Marketing strategy; • The psychology of influence; • Measurement & metrics; • Key learnings

Who should attend: This workshop is a must for all marketers and brand managers wanting to understand how they can leverage this powerful force for their brand’s own benefit!

For more information please contact:

Name: Magdeline Matlatse
Telephone: 011 880 8540
Email: magdeline@knowres.co.za

Ed Newman, president of The Newman Group in Los Angeles, recently described workforce planning as “one of the most strategic and impactful activities HR can engage in to help clarify the return on human capital investment”. Workforce planning is about looking at the direction of the business and evaluating how well the workforce stacks up and aligns with that direction. Workforce planning provides a framework for making workforce decisions that align with meeting the strategic goals of the organisation. The workforce plan identifies how future staffing and skill needs will be met (ie via recruitment, development, internal deployment, succession planning, etc). This ensures that planning is proactive and talent surpluses and shortages are avoided where possible. Effective workforce planning should therefore be one of the major inputs in the talent management strategy, but to date this aspect has been neglected to some extent. “The workforce-planning process has been well-defined and we don’t necessarily need to reinvent it. It’s about defining what you’re planning for. You do a supply analysis, a demand analysis; you identify gaps and then draw up strategies to close the gaps. The challenge is [on the] demand side. Because you’re trying to predict the future and evaluate where the business is going, it’s a lot harder to do than a lot of traditional HR practices. There’s a tendency to maybe skip over that part, to focus more on our internal statistics and look at our historical trends, our hiring trends, our turnover trends, and try to predict the future based on that” (Newman). The objective of this workshop is to assist delegates in developing a comprehensive workforce plan by following a step-by-step approach. The phases in this approach include the following: Understanding the organisation’s strategic direction and its impact on the workforce; Analysing the current and future workforce needs and competencies; Analysing the gap between the current and future needs; Developing strategies to address workforce gaps; Implementing strategies to align the workforce with future business needs; and Evaluating the success of the workforce planning strategies in meeting objectives.

For more information please contact:

Name: Magdeline Matlatse
Telephone: +27 (0) 11 880 8540
Email: magdeline@knowres.co.za

The course will address the attraction of variable pay, the link to “pay at risk” and some implementation considerations. The outcome of this workshop is for delegates to gain an understanding of the principles, mechanics and underlying principles and rules. They will leave with the knowledge required to design effective schemes. Key learning areas and outcomes: * Definitions and differences clearly understood; * The business case for implementing variable pay and incentive schemes; * Design considerations understood; * How to select the most appropriate scheme; * Common formulae used and main features of each scheme understood; * Typical incentive scheme headings - an aid to scheme design; and * Lessons learned and critical success factors

Who should attend: • Remuneration Managers and Analysts • Chief Financial Officers • HR Managers and Executives

For more information please contact:

Name: Magdeline Matlatse
Telephone: +27 (0)11 880 8540
Email: magdeline@knowres.co.za

Developing and managing a brand in today's business environment of great socio-economic turbulence is critical to the success of most organisations. However, the management tools for developing and implementing brand strategies largely reside in marketing thinking and advertising methodologies that were developed in the last century. These methodologies are struggling to cope with the demands of brand strategy in today’s frenetic business environment. Building on the acclaimed Integrated Brand Strategy workshop, the Brand Strategy Masterclass introduces delegates to the new management thinking required to develop and grow brands in the volatile socio-economic environment of today and tomorrow. Recognising that brands are no longer the exclusive domain of the marketing department, and that their communication extends beyond the advertising agency, the Brand Strategy Masterclass takes a holistic approach to branding, drawing from multiple management, socio-economic and technology disciplines to provide an integrated approach to brand strategy and management.

Who should attend: • Chief executive & operating officers • Chief brand officers • Chief marketing officers/marketing directors • Corporate strategists • Business development managers/strategists • Brand strategists/brand managers • Marketing managers • Digital and new media strategists • Creative agency account managers/account planners • PR account managers/PR strategists • Market researchers • Investment analysts and portfolio managers.

For more information please contact:

Name: Magdeline Matlatse
Telephone: +27 (0) 11 880 8540
Email: magdeline@knowres.co.za

The effective management of HR services is an important component of any organisation's human resources department. Knowledge Resources has put together the HR Services Seminar, scheduled for 30 September at Crowne Plaza Johannesburg - The Rosebank. This seminar is designed to help you explore the current issues, best practices and latest technology to help transform your organisation into a more satisfying and productive work environment.

Who should attend: Human resources management, Information technology, Outsourcing, Finance, Administration, Recruitment, Training, Payroll, Legal services, shared services, support services

For more information please contact:

Name: Gugu Mazibuko
Telephone: +27 (0) 11 880-8540
Email: gugum@knowres.co.za

This workshop will provide you with simple steps to help make better employment choices. Due to the practical nature of the course, even the most experienced interviewer will have the tools to conduct a productive interview, ensuring that the interviewer gets quality information specific to the job that is being interviewed for. The workshop was developed by George Ferreira, an Industrial Psychologist, with approximately 20 years of experience in recruitment and selection. This course will enable you to understand and implement the various steps in the recruitment and selection process in order to make sound employment decisions

Who should attend: Anyone that is involved with interviewing staff, including HR personnel, line managers, department managers and supervisors

For more information please contact:

Name: Gugu Mazibuko
Telephone: +27 (0) 11 880-8540
Email: gugum@knowres.co.za

This comprehensive and practically focused workshop is designed to enable change team members to successfully lead their organisations through incremental and transformational change by equipping them with the critical skills and frameworks for the successful management of people change as, organisations do not change, people do. Change team members will be able to build and customise change management plans for sponsorship, mobilisation, communication and best practice to maximise the collective benefits for all involved in the change, and minimise the risk of the implementation failure, by successfully dealing with the people side of change, not just the business side.

Who should attend: Change management team members and leaders from all disciplines and levels within the organisation, HRD, OD and HR Specialists.

For more information please contact:

Name: Magdeline Matlatse
Telephone: +27 (0) 11 880 8540
Email: magdeline@knowres.co.za

Who should attend: Managers and supervisors, recruitment and selection specialists, human resources managers and personnel practitioners, induction and retention managers, employment lawyers, talent managers and those involved with employer branding

For more information please contact:

Name: Gugu Mazibuko
Telephone: +27 (0) 11 880-8540
Email: gugum@knowres.co.za

This workshop is designed for anyone interested in creating an organisational environment that will encourage the creation of innovative new opportunities for exceeding goals and stimulating growth. This workshop will examine why some organisations succeed with innovation and some do not. A Harvard Business School case will be used to highlight how Procter & Gamble began, with the help of Johnston and Bate, their highly successful Innovation journey. You and your team will learn what steps you can take to make your division/department or your entire company more innovative and to dramatically increase the flow of innovative ideas that can make a significant difference to your success.

Who should attend: MD/CEO; Senior executives; Division/department leaders; Project teams; and Innovation champions.

For more information please contact:

Name: Magdeline Matlatse
Telephone: +27 (0) 11 880 8540
Email: magdeline@knowres.co.za

Every company needs policies and procedures in order to operate efficiently, to avoid employee confusion and to adhere to legal and regulatory guidelines. Participants will cover the following in the two-day workshop: The purpose of and need for HR policies, the development and improvement of HR policies, writing effective policies and procedures, developing a roll-out plan and supporting communication strategy, monitoring compliance to HR policies and will partake in related group and personal exercises.

Who should attend: The workshop will be valuable for all managers and practitioners responsible for effective people management.

For more information please contact:

Name: Magdeline Matlatse
Telephone: +27 (0)11 880 8540
Email: magdeline@knowres.co.za

A highly interactive workshop that provides delegates with the tools, knowledge, skills and process steps to improve the art and practice of holding honest conversations. The workshop has been the product of numerous requests from client companies to assemble a useful and relevant learning experience to build the competence and confidence of leaders, managers and team players in addressing tough realities, conflict, inappropriate attitudes and derailing behaviours in the workplace. The workshop offers an intensive and practical introduction to a topic that is typically not handled very well as it invades the domains of feelings, sensitivities, assumptions and perceptions. The workshop provides a broad understanding as well as numerous skills practice activities to help delegates be more effective in this arena.

Who should attend: Leaders, Managers, Team players, Project managers and HR professionals.

For more information please contact:

Name: Magdeline Matlatse
Telephone: +27 (0) 11 880 8540
Email: magdeline@knowres.co.za

This interactive one-day workshop will give you the context, skills and confidence you need to tackle the proposal writing process: from structure and focus, through conceptualisation and development, to formatting and presentation. The reality is that proposal writing is an art as well as a science. There are tips, tricks and tried-and-tested techniques, but what’s also important is learning how, when and how much personal creativity to bring to the mix. This workshop begins with a look at the general goals behind writing and submitting a proposal, and explores the critical planning stage that is reader analysis. With consistent attention to the diverse requirements of different proposal contexts (corporate, government and NGO, for instance), the course content then explores writing rules, proposal formulae, style and tone, language usage, readability, formatting, proof-reading and production. There are real-world practical exercises throughout, and significant room is allowed for delegates’ questions, comments, discussion and debate – both on and around the topic itself.

Who should attend: Communicators, marketers, PR practitioners, fund-raisers, corporate social investment officers, salespeople, secretaries and PAs, as well as small business owners, entrepreneurs and franchisees.

For more information please contact:

Name: Magdeline Matlatse
Telephone: +27 (0)11 880 8540
Email: magdeline@knowres.co.za

Human resources and people practice professionals face exciting challenges over the next decade. The dynamic fast changing environment will create tremendous opportunities for organisations. The HR professional will have to play a role in utilising these opportunities and also strengthening the orgarnisation against any threats that might be posed. It is with these challenges in mind that the SABPP is offering a one-day seminar to address the HR realities and challenges for 2010 and beyond.

For more information please contact:

Name: Gugu Mazibuko
Telephone: +27 (0) 11 880-8540
Email: gugum@knowres.co.za

The workshop is designed to assist HR professionals become more effective business partners and internal consultants to line managers. The aim is to build the mindsets, skills and behaviours for HR professionals to build their reputation and effectiveness in business through: > Assisting line managers with strategic HR leadership to solve real people management problems; > Building effective relationships with line managers to really understand their business needs; > Partnering line managers in delivering business results through people; > Being responsible, competent and confident in responding to line managers; > Effective implementation and change management of people management projects.

Who should attend: HR practitioners, HR business partners and HR managers.

For more information please contact:

Name: Magdeline Matlatse
Telephone: +27 (0) 11 880 8540
Email: magdeline@knowres.co.za

Leading organisations know that employee engagement is a force that drives performance outcomes. Engaged employees are more productive, more profitable, more customer-focused, safer and less likely to leave –innovators who embrace change. These organisations understand that employee engagement is more than a human resources initiative; it is a strategic foundation for the way they do business and an employee engagement improvement strategy linked to the achievement of corporate goals will ensure sustainable organisational success and significance. In today’s economic environment, it is more important than ever for organisations to win in the marketplace through a singleminded focus on their goals and growth strategies. Having employees on board as co-creators of business sustainability and success and as ambassadors for the corporate reputation has never been more important. This one-day workshop looks at both the strategy and the practical implications of connecting your employees to your business strategy. Grounded in international best practice and local successes, this workshop will give you both the theoretical knowledge and the practical tools to enable you to secure that commitment, passion and engagement behind your company’s operational plan and growth strategy, while experiencing the process of engagement, co-creation and community building first-hand.

Who should attend: those involved in: Employee engagement; change management; internal communications; Specialists in HR, corporate affairs; senior managers

For more information please contact:

Name: Magdeline Matlatse
Telephone: 011 880 8540
Email: magdeline@knowres.co.za

Internal communication plays a vital role in sharing important information about the company or brand. If done effectively, it is a powerful tool to build employee engagement, increase productivity and keep employees motivated and focused, especially in the current uncertain times. Newsletters and emails are some of the key tools used in organisations to communicate with their employees, but in the communication-overload environment we live in, people are constantly bombarded with emails and information. It is therefore vital that you produce communication that is concise, informative, relevant and aligned with the company’s vision and corporate style, in order to engage and interact with your internal audience. This one-day workshop will teach participants a writing process that reduces the amount of time spent writing, while increasing effectiveness. This means learning to use plain language that everyone can understand and carefully selecting and creating your messages – the first time around!

For more information please contact:

Name: Magdeline Matlatse
Telephone: +27 (0)11 880 8540
Email: magdeline@knowres.co.za

Research has consistently shown Corporate Health and Wellness Programmes to be financially effective by offering a return on investment by decreasing absenteeism, sick-day usage and by lowering medical costs. A healthy lifestyle affects every part of a person's life, including their work environment. It has been noted that there are huge improvements in employee performance for companies that start a Corporate Health and Wellness Programme. Knowledge Resources once again brings you the annual Corporate Health and Wellness Conference. Now in its fourth year, this is the industry's only conference dedicated to developing new strategies in workplace health and lifestyle management.

Who should attend: Corporate wellness consultants, EAP managers, HIV/AIDS managers/consultants, Corporate wellness consultants, HR managers/directors, Medical practitioners, Clinical psychologists/counsellors, Occupational health practitioners, Registered nurses

For more information please contact:

Name: Gugu Mazibuko
Telephone: +27 (0) 11 880-8540
Email: gugum@knowres.co.za

This practical two-day workshop will provide delegates with an opportunity to tackle salary structuring (i.e. pay scales) and package tax structuring. The following modules will be covered: Salary Structuring The purpose of a pay scale is to provide a salary structure with guidelines linked to the grade of a job. It provides a logical framework on which to base remuneration decisions. A pay scale is informed by market data, and is a way of managing pay decisions in a manner that meets both internal and external equity considerations. This course will offer you practical application and instruction in how to design a salary/pay scale for your organisation. You will learn the best practice principles of pay scale design, and will be challenged in a practical way to convert “best practice” into “best fit” for your organisation. Implementing Total Package: Tax Effective structuring Total (guaranteed) remuneration packages are the way most organisations appear to be moving. Why the trend? How does it work? This workshop aims to convey the concept of Total Package and how it is applied. We will also explore the roles of HR and finance in the management and maintenance of Total Package. Delegates will leave this workshop with an understanding of the principles of how to calculate a total package. This workshop will also include a brief overview of retirement plans and employee benefits programmes.

For more information please contact:

Name: Magdeline Matlatse
Telephone: +27 (0) 11 880 8540
Email: magdeline@knowres.co.za